All Blacks unveil new jersey
July 30, 2011
The All Blacks perform their haka in the latest New Zealand jersey © Getty Images
The All Blacks have paid tribute to the victorious 1987 World Cup side with a return to the white collar on their shirt for the forthcoming World Cup.
The new high-tech jersey, which has been designed and tested in conjunction with several senior All Blacks including captain Richie McCaw, was unveiled for the first time when the All Blacks took the field against South Africa in their opening Tri-Nations match at Westpac Stadium.
The new strip marks the biggest changes - in technology and design - to the iconic All Blacks jersey in more than a decade.The most obvious change is the return of the white collar which was removed in 1999.
"It's pretty awesome to be involved in creating a new All Blacks jersey," McCaw said. "People all over the world recognise the jersey, and of course Kiwis feel extremely strongly about it, so to make a change to it is a big deal. This new jersey is revolutionary - but it's still very much an All Blacks jersey. It's still something I'm very proud to wear."
Adidas New Zealand country manager David Huggett said the jersey used seamless technology and custom-created fabrics. "The All Blacks jersey is one of the most powerful symbols of New Zealand pride, worn by the most successful sports team in the world. It doesn't get any bigger than that."
© ESPN Sports Media Ltd.
Tom Hamilton pays a visit to Oxford University Women's Rugby Football Club who have recently made headlines across the world, from Tokyo to New York
"Gentlemen, if you want to see the World Cup going south yet again, you are going the right way about it," John Taylor looks at the state of European rugby
The Heineken Cup proved once again just why it is the best domestic rugby competition in the world at the weekend and Monday Maul picks out some of the key talking points