ESPN Star awarded World Cup rights
August 19, 2011
ESPN STAR will broadcast all 48 matches acorss 13 territories in Asia © IRB
ESPN STAR Sports have won the rights to broadcast this year's Rugby World Cup across 13 territories in Asia.
Under the deal, ESPN STAR Sports will broadcast all 48 matches in Singapore, China, Indonesia, Thailand, Cambodia, Korea, Laos, Macau, Mongolia, Myanmar, Papua New Guinea, Philippines and Vietnam.
Live TV coverage on ESPN STAR Sports' networks will be supplemented with dedicated streaming and video on demand through ESPN Player and MobileESPN in Singapore and weekly highlights programming in several territories.
Mike Miller, managing director of Rugby World Cup Limited, said: "Asia is a major growth region for Rugby and the IRB is committed to ensuring that sports fans across the Region are able to experience our showcase event.
"ESPN STAR Sports is recognised as Asia's leading sports broadcaster and through extensive Rugby World Cup 2011 programming, it will deliver the platform for Rugby to engage new fans across the Region."
Manu Sawhney, managing director of ESPN STAR Sports, added: "We are delighted to bring the third largest sporting event in the world to Rugby fans across Asia. We have a proud history of Rugby programming and have screened every RWC tournament since 1999, which underscores our commitment to bring the best in worldwide sports to our viewers in Asia."
Rugby World Cup 2011 kicks off on September 9 with hosts New Zealand against Tonga at Eden Park. The final will be played on October 23.
© ESPN Sports Media Ltd.
As Ray McLoughlin prepares to celebrate his 75th birthday, Huw Richards pays tribute to the man and the selectors who had the wisdom to bring him into the Ireland fold
John Taylor argues the world's best XVs players must be given a chance to play in the Olympics to increase the appeal of the game
The All Blacks' form is not a peaking issue, but Hansen must threaten to wield his axe, to demand improvement, Craig Dowd writes
"It has been the World Cup that smashed down the gender barriers of the sport." Tom Hamilton looks back at a remarkable tournament