BT vision is to 'demystify' rugby
April 16, 2013
BT is the future ...but it still does not know what it can show © Getty Images
Despite not knowing if it will be able to broadcast the Heineken Cup, BT Vision, rugby's new broadcast partners in the UK, has made clear it believes that coverage will form a key part of its plans. It has also indicated it will aim to "de-mystify" the game.
BT Vision want to show matches from the competition but on European Rugby Cup (ERC) organisers have sold the TV rights to rivals Sky. Both ERC and Sky are refusing to concede and the matter is likely to continue to rumble on for some time.
"Our view is that heading into 2014-15 we want to be part of that [European] competition, whatever that competition becomes," Grant Best, senior channel executive producer, told Media Guardian. "We did a deal for what we thought would involve that tournament."
From July BT Vision will show Aviva Premiership and sevens rugby as well as weekly matches from France's Top 14, and rights to the Heineken Cup from the start of 2014-15 would make it the must-have rugby broadcaster.
Speaking to Media Guardian, Laurence Dallaglio, the one big-name signing for BT Vision's rugby coverage so far unveiled, said the plan was to "demystify" the game for non-enthusiasts ahead of the 2015 World Cup
"We need to get a little bit away from being seen as an elitist middle class sport and attract other viewers," he said. "The game has to de-complicate itself without losing the essence of what attracts traditional fans and put the viewers at the heart of the experience."
© ESPN Sports Media Ltd.
Reports comparing the 2014 Wallabies with their rabble-like predecessors of 2005 are unfair and self-serving, Greg Growden reports
Wales did the All Blacks a favour with their best effort against New Zealand for many years, for 68 minutes at Millennium Stadium in Cardiff, Craig Dowd writes
In the wake of another perfect November series, Monday Maul talks to NZRU CEO Steve Tew about the constant demand for perfection
The latest Week in Pictures takes in all the action from the weekend when rugby united behind Samoa