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Rugby World Cup
RWC 2011 broke new broadcasting ground
ESPNscrum Staff
April 27, 2012
All Blacks skipper Richie McCaw lifts the Webb Ellis Cup, New Zealand v France, Rugby World Cup Final, Eden Park, Auckland, New Zealand, October 23, 2011
The last World Cup was historic on and off the field © Getty Images
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Players/Officials: Bernard Lapasset | Paul Vaughan

The organisers of last year's Rugby World Cup have announced that the tournament was the most broadcast global gathering to date.

Figures released by Rugby World Cup Limited claim that more young people are watching the game than ever before while more females also viewed the tournament than previous World Cups. With figures such as a cumulative audience of 3.9 billion in 750 million households, a solid platform has been formed ahead of the World Cup in England in three years time.

In the stats released, viewership among the five-45 year age group was up by 6% while in the audience gender split, females accounted for 45% of the viewers - a figure that is 25% up from the tournament back in 1995.

RWCL chairman Bernard Lapasset claims that the figures show that the International Rugby Board is succeeding in its mission to take the game worldwide saying: "They underscore the IRB's mission to reach out to new and emerging markets such as USA, Brazil, Russia, China, India and Mexico, and grow rugby beyond its traditional strongholds."

England Rugby 2015 CEO Paul Vaughan said: "It is great to see interest in the game continually growing and these viewing figures highlight that rugby is a sport that appeals to men and women of all ages. New Zealand put on a fantastic tournament and as we continue to build momentum ahead of the next Rugby World Cup in England in 2015 we will look to take advantage of the changing media landscape in order to connect with a growing audience and drive interest and excitement."

© ESPN Sports Media Ltd.
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