Saracens announce 'landmark' deal
July 24, 2012
Saracens will sport Allianz on their shirts next season © Getty Images
Saracens have confirmed a new sponsorship deal with Allianz which is believed to be worth between £8 and £9 million pounds, according to various reports.
Saracens are planning to move into their new Barnet home on February 16 and it will be now known as the Allianz Park following their agreement with the German financial service providers. The agreement is believed to be for six-years with Allianz also getting their name on Saracens' shirts.
Saracens chairman Nigel Wray said of the deal: "We are delighted to welcome Allianz as a long-term partner not only because they are a company with an outstanding international reputation, but also because they are an organisation which shares our core values and principles.
"Over the past three years, the club has made outstanding progress in terms of team performance on the field, building a strong global profile and securing a home ground. We are now starting to realise our commercial potential. This deal represents a massive step forward for Saracens."
Allianz already have naming rights on Bayern Munich's ground and a stadium in Sydney and for the announcement sees the Barnet ground becoming part of "the worldwide Allianz Family of Stadiums", according Allianz board member Clement B. Booth.
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