Italy announce adidas tie-up
July 2, 2012
Italy's Mirco Bergamasco lines up to kick the Mitre ball that has been widely criticised in the past © Getty Images
The Italian Rugby Federation (FIR) has announced a five-year kit and equipment deal with adidas.
The switch to the German giant move brings an end to a 10-year association with Italian clothing company Kappa while the often-criticised Mitre match ball used solely by the Azzurri will also be replaced.
"We are thrilled to welcome Adidas as a sponsor," FIR president Giancarlo Dondi said. "I am certain that such a prestigious partner will represent a new means of promoting rugby in our country."
Italy, who join the likes of New Zealand and Munster in the adidas stable, will unveil their new playing strip in September and will wear it for the first time when they take on Tonga on November 10.
© ESPN Sports Media Ltd.
John Taylor argues the world's best XVs players must be given a chance to play in the Olympics to increase the appeal of the game
The All Blacks' form is not a peaking issue, but Hansen must threaten to wield his axe, to demand improvement, Craig Dowd writes
"It has been the World Cup that smashed down the gender barriers of the sport." Tom Hamilton looks back at a remarkable tournament
A selection of the best pictures from England's historic World Cup triumph in Paris as they beat Canada 21-9