Italy announce adidas tie-up
July 2, 2012
Italy's Mirco Bergamasco lines up to kick the Mitre ball that has been widely criticised in the past © Getty Images
The Italian Rugby Federation (FIR) has announced a five-year kit and equipment deal with adidas.
The switch to the German giant move brings an end to a 10-year association with Italian clothing company Kappa while the often-criticised Mitre match ball used solely by the Azzurri will also be replaced.
"We are thrilled to welcome Adidas as a sponsor," FIR president Giancarlo Dondi said. "I am certain that such a prestigious partner will represent a new means of promoting rugby in our country."
Italy, who join the likes of New Zealand and Munster in the adidas stable, will unveil their new playing strip in September and will wear it for the first time when they take on Tonga on November 10.
© ESPN Sports Media Ltd.
The Scotland coach enters his first Six Nations with at least one familiar face to look to for inspiration - Ireland's Joe Schmidt. He chats to Tom Hamilton
Italy coach Jacques Brunel spoke to ESPN ahead of his final season as Italy coach and tells of his desire to experiment and evolve
"There's no bull with me, I just tell it straight." Tom Hamilton talks to Warren Gatland in an exclusive interview
With the retirement of Adam Jones, Welsh rugby says goodbye to a great player and one of its biggest personalities too, writes Tom Hamilton