Bledisloe Cup streamed live online
October 18, 2013
Kieran Read will lead the All Blacks into action © Getty Images
The third and final Bledisloe Cup Test at Forsyth Barr Stadium in Dunedin on Saturday will be streamed live online to more than 45 countries, in a strategic move New Zealand Rugby chief executive Steve Tew said would open rugby to a wider global audience.
"The international popularity of the All Blacks on our social media channels is huge, with almost 70% of our three million-strong online community based outside New Zealand," Tew said of the reason behind the decision to stream for the first time a Test live on the All Blacks YouTube channel.
"In terms of world rugby, it doesn't get much bigger than the All Blacks against our traditional rival, Australia. Providing fans from Manhattan to Moscow with an opportunity to watch the final Bledisloe Cup Test of the year supports our goal to showcase the All Blacks in new markets throughout the world and build our global fan base."
The match will also be available on the All Blacks channel as video on demand following the live match.
The third Bledisloe Cup Test between the All Blacks and Australia is available on www.youtube.com/allblacks in the following countries:
Follow live text commentary of the Bledisloe Cup Test between New Zealand and Australia on Saturday, October 19 from 7pm (NZDT), 5pm (AEDT) and 6am (GMT)
In the wake of another perfect November series, Monday Maul talks to NZRU CEO Steve Tew about the constant demand for perfection
The latest Week in Pictures takes in all the action from the weekend when rugby united behind Samoa
The Wallabies showed flair in Dublin, but they still have a way to go if they are to do more than make up the numbers at the World Cup, writes Greg Growden
England broke their losing streak, but this was not them clawing their way back among the best, writes Tom Hamilton