Lions apologise for inappropriate tweets
May 7, 2013
The Lions squad was unveiled last Tuesday © Getty Images
The British & Irish Lions have issued an apology "for any offence caused by recent and inappropriate tweets".
The official Twitter account for the Lions raised eyebrows last week when it tweeted on April 30: "If you're player waiting to watch TV at 11.00am to see if you're in @lionsofficial squad how are you feeling? Excited, nervous - suicidal?"
This tweet was followed up by another on Tuesday which attempted to illustrate the Lions' 2009 third Test victory over South Africa by posting an image of an animal with its genitals caught on a fence with text accompanying it reading: "Isn't this what @lionsofficial did to Springboks in the 3rd Test in Johannesburg in 2009? @qantaswallabies be warned!"
Following some comments claiming the tweet to be in poor taste, those in charge of the Twitter account responded by deleting the offending tweet and posted:
Just last week, Lions tour manager Andy Irvine was asked about their social media policy for the 37-man squad who will journey to Australia in June. He said: "Social media these days you can make a mistake and it can be around the world in seconds. We do have a protocol we will be following.
"It's not as if we are headmasters and telling kids what to do. There will be an opportunity for the players to look at it (protocol) and accept it and understand it. It takes years to build up a good reputation, but you can lose it in seconds. We are alert to that."
© ESPN Sports Media Ltd.
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