BT and Sky sign joint agreement over European rugby
April 10, 2014
The new-look European tournaments will be broadcasted thanks to a joint venture from BT Sport and Sky Sports.
The agreement will see the pool matches shared equally with both broadcasters getting two quarter-finals each, a semi-final and both will televise the final. The two bodies have signed a four-year agreement.
BT Sport will get first pick of the Aviva Premiership club's ties in the Champions Cup with Sky Sports getting that benefit for the Challenge Cup.
Simon Green, director of BT Sport said: "It is fantastic news for rugby fans that we have reached a deal with Sky Sports. The game of rugby had to come first and both companies have recognised that by showing a high degree of maturity and flexibility. We are delighted with the deal that has been struck and are hugely excited about bringing live action from both tournaments to our TV customers."
Barney Francis, managing director of Sky Sports, said: "This is a good day for rugby. The agreement offers clarity for European rugby and enables the clubs to plan for the future. With these new competitions, we're delighted our viewers can look forward to even more top-class European coverage across our platforms."
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