Conrad Smith is the subject of a fake Facebook page that duped a school by promising a personal appearance.
"They were a bit upset when I didn't turn up," Smith said after the fake profile had promised Hauraki Plains College in Waikato that he would visit the school.
"I don't have any social media accounts, so when people pointed it out to me, I thought it was a bit strange."
Fairfax reported that an email exchange "shows the person behind the Conrad Smith page clearly pretending to be the 77-Test veteran, promising to make the deputy principal's dreams come true by presenting her with a signed photo".
Smith signed a Hurricanes jersey and sent it to Hauraki Plains College after learning of the incident.
The Hurricanes and All Blacks centre has no idea who is behind the fake account, which provides no information to denote he is not involved, and he has called on the creator to take it down or to stop impersonating him.
"I can see the funny side of it, in a way," he said. "But when they're duping people into thinking it's me, then it's not on."