Ben Cohen, who went out of Strictly Come Dancing last weekend, has revealed he was approached to take part in the last series of I'm a Celebrity Get Me Out Of Here.
He said he declined the offer because he felt it did not give the right message for his anti-bullying foundation.
"Strictly is the best one to do," he said. "It's the right show, the right audience to promote the message of the [Ben Cohen StandUp Foundation.]
"The only reason why I signed up for Strictly was to raise the profile of the foundation. I wanted to put myself in a position where I'd be criticised, to show to others that you can rise above it through hard work and dedication. I didn't expect I'd be on past the second or third week."