Australia reaps the financial benefit of Lions
August 2, 2013
The Australian economy received a boost of AUS$150million (£88m) as a result of the British & Irish Lions tour.
The nine games in Australia drew a collective attendance of 389,400 and with around 40,000 fans travelling Down Under to support Warren Gatland's men, the economy reaped the benefits in figures published by Australian's Tourism and Transport Forum (TTF).
"The stand out is 64.6 per cent growth in visitor numbers from the United Kingdom in June, thanks to the British and Irish Lions tour," TTF chief executive Ken Morrison said. "An estimated 30-40,000 British and Irish supporters came to Australia for the tour, generating an estimated AUS$150 million (£88m) for the Australian economy.
"This is a clear demonstration of the value of major events in supporting jobs and businesses in the visitor economy."
© ESPN Sports Media Ltd
"The loudest cheer at a rugby game, away from social media gimmicks, pumping music and pyrotechnics will always be for a try." Tom Hamilton on the Twickenham atmosphere
"The only thing that will stop this England team from becoming a great team is themselves. They need to ask themselves 'what can we be?'" The Phil Vickery column
The latest Monday Maul looks at the hectic final weekend, the Lions hangover, the superb Mike Brown and the 'selfie'
"At the crux of this England team is a lack of fear, they are not afraid to throw playbooks out of the window." Tom Hamilton reports from Twickenham