Shaun the Sheep to help 2015 World Cup
September 26, 2013
Shaun the Sheep in his World Cup paraphernalia © IRB
The organisers of the 2015 World Cup have revealed children's television star Shaun the Sheep will help promote the tournament to younger audiences.
The partnership between Shaun's creators Aardman Animations and the RWC will see the sheep feature in various promotional activities.
IRB chairman Bernard Lapasset said: "We are delighted to be welcoming Shaun the Sheep to the Rugby World Cup 2015 flock. With Rugby reaching out and engaging the world's youth, the relationship between the world's third largest event and the globally loved Shaun will be a match that will inspire more boys and girls to get involved with a character-building sport."
© ESPN Sports Media Ltd
Download ESPN's new UK multisport app, a fresh and powerful new way to follow your favourite UK sports news, scores and video.
Proposals to remove promotion and relegation from the Aviva Premiership would be for the good of the game overall, argues John Taylor
Ireland have the world sitting up and taking notice - and rugby's structure in Europe will aid their Rugby World Cup bid, writes John Mitchell
Where does Italy's win over Scotland rank among their successes in the Six Nations? Scrum Sevens investigates
The tone was set early on in Dublin as a more clinical Ireland made England pay. All is not lost, however, argues Phil Vickery