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Rugby World Cup 2011
World Cup makes £90 million profit
ESPNscrum Staff
March 23, 2012
All Blacks captain Richie McCaw is paraded through the streets with the Webb Ellis Cup, New Zealand victory parade, Rugby World Cup, Auckland, New Zealand, October 24, 2011
The 2011 Rugby World Cup proved hugely lucrative for New Zealand © Getty Images
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The 2011 Rugby World Cup in New Zealand is set to become the second-most financially successful event in the tournament's 25-year history, despite the global economic situation.

The International Rugby Board has announced the World Cup is on track to achieve a net surplus of £90million, £10 million above what was originally forecast. The tournament attracted gross commercial revenues of £142 million, which were within 3% of the total achieved for the record-breaking 2007 World Cup in France.

The World Cup is the IRB's single biggest revenue raiser and it is committed to investing £150 million across all 117 member unions up to 2015. The IRB will help deliver a full schedule of June tournaments and November Tests for tier-two nations and invest £6.3 million to assist's Argentina's entry into the Rugby Championship.

"These excellent results represent a strong endorsement of the Rugby World Cup brand and rugby brands generally in the global commercial marketplace," said Rugby World Cup Ltd chairman Bernard Lapasset. "This is particularly encouraging given that Rugby World Cup 2007 was hosted at the height of the global economic boom, while Rugby World Cup 2011 was hosted amidst an uncertain economic climate in a smaller domestic marketplace and in a non-European time zone.

"The game is currently in excellent health, we now have 5.5 million men, women and children playing in more countries than ever before and there is no doubt that the success of Rugby World Cup has been a major contributing factor to this growth."

New Zealand sold 1.35m tickets to pass their £140 million target and more than 133,000 supporters travelled into New Zealand, nearly double the original forecast. The tournament is estimated to have boosted economic activity in New Zealand by more than £260 million.

© ESPN Sports Media Ltd.
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